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Frequently Asked Questions

• 1) What is digital marketing ?
  Digital Marketing is the process of promoting products and services using digital devices or other technologies. It involves the promotion of marketing campaigns on search engines, social media platforms, emails, and mobile applications. Compared to traditional marketing, digital marketing is cost-efficient, gives instant real-time results, and helps marketers reach the target audience more easily.
• 2) What does the digital marketing job market look like ?
  Digital marketers are in high demand globally, and one can find many opportunities in countries like India, the United States, Canada, and Australia. Companies across all domains seek professionals with expertise in digital advertising and content strategy. With internet usage growing exponentially, it goes without saying that digital marketing is here to stay and so is the demand for digital marketing specialists.
• 3) What are the top job titles in the field of digital marketing ?
  The top job titles in the Digital Marketing field include:

  • Digital marketing manager
  • Social media marketing expert
  • Search engine specialist
  • SEO manager
  • Content marketing manager
• 4) What is the recommended career path for digital marketing aspirants ?
  Digital marketing is a diverse field; depending on your interests, you can choose either a general or specialized role. Professionals can start by taking up the Digital Marketing Associate Master’s Program to learn the basics of this field and then move onto specialization. You can choose to become an SEO specialist, PPC specialist, social media marketing specialist, content manager, or digital marketing specialist when considering a specialization.
• 5) Which are the top industries suitable for digital marketing professionals ?
  Digital marketing professionals can explore their career opportunities in sectors like advertising, retail, information technology, healthcare, and education.
• 6)Which are the top hiring companies for digital marketing professionals ?
  Companies like Dell, LinkedIn, Accenture, Google, Amazon, Facebook, and Oracle offer great job opportunities for digital marketing professionals.